Developing food products for older consumers

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Objectives
Who may attend
Welience specificities

to better know seniors market, their organoleptic and nutritional needs, preferences, behaviors,
to identify the ingredients and specific health claims,
to enable them to meet market needs.

R&D, Production, Marketing managers of the European food companies willing to better know seniors market and expectations in order to develop adapted food products.

Short sessions adapted to your industrial problems
Complementary presentations by specialists (researchers, companies, technologists...)
Practical demonstrations on our equipments in relationship with each training session
A visit of our Food Pilot Plant (presentation of processes and their applications in food)
A friendly atmosphere that enables participants and speakers to talk together

European training session (presentation in english and french) for food companies, organized in collaboration with Vitagora®, the "Taste, Nutrition, Health" Competitive Cluster.

http://www.gout-nutrition-sante.com/

Understand the expectations of the older consumers :

Food products for the older consumers: overview, marketing trends, specific behavior of the older consumers...

Know their specificity :

Food for a better aging: types of aging, effects on the body, relationships with food, diseases and roles of food products...
Mastication and links with texture: influence of age on chewing, adapting to the firmness of food, nutrition consequences...
Aroma preferences: changes in sensory acuity with age, perception of food, effects on preference and development of adapted food products...

Pratical demonstrations : texturization of a dairy product and influence on aroma perception.
Nutritional needs: recommended daily intakes, protective effects of nutrients, influences on health...

Pratical demonstrations : processing of a vegetable-based food.

Develop adapted healthy food products :

Health claims: legislatives aspects, the different types of claims, obligations, terms of control...
Health ingredients: presentation of natural and synthetic ingredients, applications, anti-oxidant and anti-free radical properties, effects on bones, vision, heart, on urinary and immune system... How to choose the good ingredient ?

22/03/2012

(2 days, that is 14hours)

Location : Dijon (France)

(Our Food Pilot Plant, 1h40 from Paris/Lyon)

Cost : 990 € net of taxes

(possible reductions in registration form)